Claire Madden

Claire Madden

M.A. (Lead.), B.A. (Comms.)

Armed with her research methodologies, business acumen and communication skills, Claire effectively bridges the gap between the emerging generations and the business leaders and educators of today. Claire is a social researcher and a next-gen expert, fluent in the social media, youth culture, and engagement styles of these global generations, and a professional in interpreting what this means for educators, managers and marketers. With academic qualifications in communication (B.A. Comms. from the University of Technology Sydney) and postgraduate studies in leadership (M.A. Lead.) Claire brings robust, research-based content to her presentations and consulting. From her role on TV, radio and in print as a media commentator, to delivering keynote presentations at business conferences, Claire is in demand as a social researcher who is also an engaging communicator.

Claire-Madden-Speaking-Pack

Speaking Sessions

The emerging generations comprise today’s students, but they are also the emerging employees and a consumer force in their own right, and beyond that, they have unprecedented influence over parental purchases, and over the next two decades will be the recipients of the biggest intergenerational wealth transfer in history.  Claire is a social researcher with years of experience in understanding and shaping youth culture and developing emerging leaders.  Whether it be a staff and teacher development day for educational organisations, a management training workshop for employers or a keynote address on marketing and branding for a corporate audience, Claire is at ease in presenting and facilitating at both conference and in-house contexts.

Examples of the sessions that Claire delivers:

  • Conference keynotes
  • Management and employer workshops
  • Marketing and branding workshops
  • In-house sessions
  • Intergenerational team training
  • Board briefings and strategic planning retreats
  • Education professional development days
Claire Madden speaking SUQ

Keynote & Workshop Topics

From the Baby Boomers and Generation X and Generation Y, it is now Generation Z and Generation Alpha that are emerging.  These new generations are global, social, visual and technological.  They are the most connected, educated and sophisticated generations ever.  They are the up-agers, with influence beyond their years.  They are the tweens, the teens, the youth and young adults of our global society.  They are the early adopters, the brand influencers, the social media drivers, the pop-culture leaders.  They comprise nearly 2 billion people globally, and they don’t just represent the future, they’re creating it.  To understand the trends, to respond to the changes, and to be positioned to thrive in these changing times, it is essential to understand these next gens.

Take a look at Claire’s speaking topics below:

Generation Z Defined

The 7 key factors of this global generation

There are 4.6 million reasons to engage Generation Z, the students of today and university graduates, employees and consumers of tomorrow. They are truly the 21st Century generation, with the whole of their formative years lived in this century.

They are sizable, digital, global, visual and social.  Their lives are post-lifestage, their learning is post-linear and their careers post-structural.  In this session Claire will outline how to best engage with the most formally educated, technologically literate and materially endowed generation in history.

Future Proofing Careers

How educators can equip their students to thrive in changing times

In this session, Claire will outline the key generational, educational, financial and global trends redefining careers, including:

  • Demographic and workforce changes and emerging sectors
  • Which tertiary courses are growing and what are the new opportunities
  • Global workforce flows and the new global careers
  • Attracting and retaining top talent – what the best employers look for
  • Entrepreneurship and innovation – why these characteristics are key for all employees
  • Technology trends and dead-ends – what you need to know!

Kids, Tweens & Teens

What they like, what they buy, and why

There are more tweens in Australia than there are people in South Australia, and just based on the average pocket money, they spent more than $1 billion per year. And in addition to this, they influence more parental purchasing decisions than any previous generation ever has. This session focuses on what drives today’s children, tweens and teens, and how to best engage with them.

Gen Z at Work

Attracting, retaining, managing & training emerging generations

Over the last couple of years the realities of massive generational change have dawned on many business leaders. While the issues of an ageing population and a new attitude to work have literally been emerging for a generation, it has been a sudden awakening for many organisations. In fact dealing with these demographic changes and specifically recruiting, retaining and managing the new generations has emerged as one of the biggest issues facing employers today.  While Generation Z are still largely in the education system and only just beginning to emerge into the workforce, within a decade they will comprise almost 1 in 5 workers.

The What, Why & Where of Social Media

How to connect and communicate with the new generations

There are almost 5 billion Google searches per day and more than 4 billion YouTube views per day.  There are 1 billion active Facebook accounts, more than half a million tweets per day and 1 million apps available.  In just five years social media has emerged as a massive communication channel.

Understanding how to engage with customers, communities and stakeholders in this new digital landscape is essential for all organisations. As a social researcher, Claire not only shares how to use social media but importantly why people use social media, who uses the various platforms, what works best, and where the trends are taking us.

Next Gen Leadership

Developing emerging leaders & managing multi-generational teams

With Australians living longer and working later, the workplace today comprises more generations than ever before.  Additionally, along with an ageing population we have an ageing workforce and employers have a focus of not just engaging and up-skilling experienced staff but attracting and retaining the emerging generations. In fact over the next decade, the proportion of Baby Boomers in the workforce will halve, while the number of Generation Y and Z workers will more than double.  In this session Claire will give an overview of each generation in the workforce and some analysis of their needs and expectations as well as strategies to manage multigenerational teams and develop 21st Century leaders.

Creating an Engaging Culture

Inspiring the next generation of staff, volunteers and teams

In a little over a generation, organisations have been transformed from hierarchical structures to collaborative environments.  Similarly, staff and volunteers have moved from long term commitment to valuing variety and frequent change.  Therefore it is imperative that leaders are equipped with strategies to build a culture which attracts and inspires, implement leadership which supports and empowers and shapes a organisational climate which produces both productivity and engagement.