Monthly Archives: April 2017

Attract, Engage & Retain Generation Z at Work

Generation Z are not only the students of today, but are increasingly entering the workforce, so knowing how to attract, engage and retain top talent in this emerging generation is essential.  Engaging with a generation who have had their formative years shaped among rapidly changing technologies, global communication platforms and in an entertainment saturated environment has shaped their approach and perspective towards work.   Keys to Attract, Engage & Retain Gen Z at Work: Here are keys that will help organisations and employers to attract engage and retain Gen Z:  Attract with STORY - what is your brand story or your employer value proposition?  In order to attract Gen Z to the workforce, the brand story of your company must be clear and enticing. Gen Z will be attracted to a cause they can invest in, and so it is important to communicate the ‘why’ of your organisation, and it is important to do so succinctly. The ‘why’ will include factors such as the core purpose, vision, mission, and values of the organisation. Engage with CULTURE - You create employee engagement through shaping your culture.  Culture is invisible yet incredibly powerful, and is largely shaped by your organisations values.  Gen Zs are looking for a workplace community.  A place where they feel a sense of belonging, a culture which is relational, a role that has variety and where the leadership is empowering.   Retain through DEVELOPMENT - Gen Z have been told from the youngest age that they are full of potential, however they require a context for this potential to be developed.  They have grown up in an environment of constant change, where they are committed to ongoing learning as a part of life. [...]

By | 2017-09-28T02:42:10+11:00 April 26th, 2017|Blog|0 Comments

How to Speak Gen Z & 10 words that are lit rn!

Gen Z (born 1995-2009) have had their formative years heavily shaped by digital devices, social networks and global platforms.  As the most global youth culture the world has ever seen, they have adapted and evolved the use of social media platforms, created a host of unwritten rules about how to use them, and are creating a global Gen Z lexicon faster than we can keep up with. 10 Gen Z words that are lit rn: While Millennials thought they were savvy writing words like “l8r” and “gr8” to save on characters when texting on their Nokia 3310s, the global Gen Zs are creating a new youth language at a rapid pace. Based on a series of in-depth interviews with Gen Z, here are 10 Gen Z words that are lit rn: Lit – current word used to describe things that are “really awesome, really cool” Rn – used in texting and on social media to say "right now". All g – common phrase used to communicate something is "all good". Salty – used to describe when someone is moody. Tbh - to be honest – originally used on Facebook in 2011, this has now become spoken vocabulary. Dab – a dance move where you put your head down to the left while you point both arms up towards the right. Shipping – when you think two people would make a great couple you “ship” them and make a “shipping name” which is their names merged in some way. For example, if you were shipping Jack and Emily their shipping name could be “Jackily”. Lol – stands for ‘laugh out loud’ (not ‘lots of love’ as some Baby Boomers may have interpreted) – and yet many [...]

By | 2017-09-28T02:42:10+11:00 April 11th, 2017|Blog|0 Comments

Generation Z Online Masterclass Launch

Introducing Gen Z: When asking Generation Z (born 1995-2009) to describe what defines and what has shaped their generation, the overwhelming response was technology and social media.  It is not only the number of devices and how frequently they interact with digital technologies, but how technology has shaped their thinking, facilitated communication, redefined community, become core to their learning and become almost like a companion to them, which is extraordinary.  All the generations alive today use digital technologies as part of their everyday life, however the extent of technological integration for Gen Zs seems to almost have reached saturation point.  As one Gen Z, born 1997 put it, “I think we’re definitely a generation that has become very dependent on technology and I think it’s become quite integrated to the point where we probably don’t know how to do a normal day without that being a solid core of it”. For Gen Zs, there is a seamless integration between online and offline.  They move between face to face and digital platforms for social life, conversations, learning, assessments, work and play with a fluidity and ease, and as a Gen Z born in 1995 put it, “My iPhone is core to my life…”.  It is used for everything from entertainment to managing your calendar and appointments and of course, the constant scrolling of social media and staying in touch with friends As a Gen Z born in 2002 stated, “our generation are pretty technology dependent. It’s what we use for apply for jobs, it’s basically everything revolves around technology these days”.  Online creates a context for the continuation of the offline interactions, and vice versa.  Online creates material, including jokes and memes, which provides content for conversation when [...]

By | 2017-09-28T02:42:10+11:00 April 4th, 2017|Blog|0 Comments