Monthly Archives: November 2017

Hello Gen Z Author Claire Madden on The Drum – ABC

Claire Madden was on the panel for The Drum on the ABC, hosted by Julia Baird, in a thought provoking discussion on the changing needs, expectations, motivations and behaviours of Generation Z. Joined on the panel by Osman Faruqi from Junkee Media, columnist at The Daily Telegraph Caleb Bond, and economics editor at The Age Peter Martin, Claire spoke about her research project in which she interviewed 100 Gen Zs, aged between eight and 22, to understand their aspirations, strengths and challenges as the first generation whose formative years have been entirely in the new digital age of social media and constant connectivity. Insights are unpacked further in the book Hello Gen Z by Claire Madden.   Hello Gen Z Hello Gen Z is the new book from Claire Madden, Australia's foremost social researcher on generational engagement. With a foreword by Bernard Salt, this book will help organisations, educators, leaders and parents understand what has shaped this extraordinary group of young people. Order a copy of the book here. Bulk order discounts are also available. About Claire Madden Claire Madden (www.clairemadden.com) is a social researcher, keynote speaker and media commentator interpreting social trends and implications of generational change.  As a keynote speaker, Claire is highly regarded for her dynamic and engaging presentations where she translates robust, research-based content into strategic applications for educators, managers and business leaders. Download Claire’s speaking pack here. To invite Claire to speak at your next event, email info@clairemadden.com or call +61 2 8091 4321.

By | 2017-11-07T12:36:20+11:00 November 7th, 2017|Blog|0 Comments

Hello Gen Z Author Claire Madden on Channel 10’s The Project

The new book by social researcher Claire Madden, Hello Gen Z: Engaging the Generation of Post-Millennials, is now available. Claire was interviewed by Carrie Bickmore, Waleed Aly, Peter Helliar and Fifi Box on Channel 10’s The Project about Hello Gen Z, the new language of the Post-Millennials, and why they're hooked on their screens and social media. Hello Gen Z is Australia’s first qualitative generational study on people born between 1995 and 2009, and is based on exhaustive interviews with more than 100 of its members. The study reveals how Generation Z – immersed in a world of technology and global connectivity – will change how Australia approaches education, family and employment. To order Hello Gen Z, purchase at www.clairemadden.com today. Bulk order discounts are also available. About Claire Madden Claire Madden (www.clairemadden.com) is a social researcher, keynote speaker and media commentator interpreting social trends and implications of generational change.  As a keynote speaker, Claire is highly regarded for her dynamic and engaging presentations where she translates robust, research-based content into strategic applications for educators, managers and business leaders. Download Claire's speaking pack here. To invite Claire to speak at your next event, email info@clairemadden.com or call +61 2 8091 4321.

By | 2017-11-07T11:41:30+11:00 November 7th, 2017|Blog|0 Comments

Hello Gen Z: Author Claire Madden in The Daily Telegraph

The new book by social researcher Claire Madden, Hello Gen Z: Engaging the Generation of Post-Millennials, is now here. Claire's research on Generation Z was highlighted in a double page feature in The Daily Telegraph, written by Bruce McDougall, on Saturday 7 October 2017: Nathan White, Brooke Irving with Gen Z book author Claire Madden (centre). Picture: Darren Leigh Roberts “It’s time to unlock the mysteries of the digital generation and understand why modern youth is hooked on social media sites... They're the most formally educated generation in history and they are the smartest when it comes to technology. But Generation Z communicate with each other in a code that baffles the rest of Australia. Their rules are their own. From a penchant to words such as "lit" and an aversion to full stops, Gen Z have recrafted communication for their own purposes.  In good news for those seeking to understand them, the lid is about to be lifted on the secret language Gen Zs... following a landmark study by social researcher Claire Madden. For her book Hello Gen Z... Madden spoke to more than 100 Gen Zs aged eight to 22–most of them teens, or "screenagers" as she calls them–to help Australians better understand them and unlock their vast potential..." A digital edition of the article is available here. Hello Gen Z reveals the critical importance of knowing how to engage this generation of hyperconnected, agile and adaptive digital savants as employees, consumers and emerging leaders. Hello Gen Z is required reading for any organisation wanting to future-proof and unlock the potential of the Post-Millennials. You can purchase your copy of Hello Gen Z here. Bulk order discounts are also available.  

By | 2017-11-07T11:20:55+11:00 November 7th, 2017|Blog|0 Comments