Monthly Archives: December 2017

Claire Madden on The Today Show Channel 9: Australian Cities Compared

Claire Madden recently chatted to Jayne and Charles on Channel 9's Today Show about how various Australian cities rate on a range of indicators. A new tool launched by the Federal government, the National Cities Performance Framework, allows us to see data from Australia's 21 largest cities (plus Western Sydney). With this data, we are able to compare cities on a number of indicators including jobs and skills, housing and infrastructure, liveability and innovation and planning. It's hoped that this tool will better equip government, industry and communities to improve our cities. So what can we see from the data?   Sydney has the worst traffic The data confirmed what Sydneysiders know too well - peak hour traffic in Sydney adds 68% to the duration of a car trip, and just 58% of Sydneysiders can drive to work within half an hour. This is the nation's worst score, followed by Melbourne, where peak hour adds 57% to commuters' travel times. Toowoomba has the highest obesity rate, Perth the lowest The highest obesity rates were recorded in Toowoomba at 36.3%, with the lowest rates found in Perth, at 23%. Given the impact obesity can have on a person's quality of life, other health outcomes, as well as the strain it puts on public health systems, hopefully this tool will motivate decision-makers learn from cities like Perth about how certain characteristics of a city might help to lower obesity rates. Sydney and Melbourne lead the way in life expectancy Perhaps to make up for the time spent in traffic, the good news for Sydney and Melbourne residents is that they have the highest life expectancy which is 83.7 at birth. This is [...]

By | 2017-12-22T11:30:33+11:00 December 19th, 2017|Blog, Uncategorized|0 Comments

10 Reasons Why Generation Z Use Social Media – PART 2

This article is based on excerpts from the book 'Hello Gen Z' by Claire Madden. This is the second part of a feature on the top 10 reasons why Generation Z use social media. To read Part 1, click here. Over 100 members of Generation Z (that is, those born 1995-2009) shared their thoughts on what impacts technology have in their day-to-day lives, and unsurprisingly, social media is a big part of the picture. Analysis of the research data highlighted 10 primary reasons why Gen Z use social media, and in this article we'll walk through 5 more of the top 10 reasons. If you missed Part 1, you can read it here. Fear of missing out (FOMO) “If you turn your phone off for two hours you will miss three deaths and a breakup... I get separation anxiety.”  Jamaica, b.2000 FOMO, the “Fear Of Missing Out”.  It’s a big deal.  The term has been coined to describe Gen Zs approach to life in general, and in particular as a major factor that drives so much of their online behaviour, use of technology and consumption of social media. The need that Gen Zs feel to be ‘in the know’ encompasses being across the latest YouTube videos to knowing which ‘memes’ are ‘in’ this week (and equally, which ones are now ‘out’), having the latest smartphone to being on the right social media platforms, being in the loop regarding what’s unfolding amongst friends and social networks and being across pressing world news (if it’s a news item we’re meant to care about, of course).  One viral meme aptly describes the mentality: “New iPhone announced – shut up and take my money!”  Gen Z do not [...]

By | 2017-12-13T14:43:50+11:00 December 13th, 2017|Blog|1 Comment

10 Reasons Why Generation Z Use Social Media – PART 1

This article is based on excerpts from the book 'Hello Gen Z' by Claire Madden. Over 100 members of Generation Z (that is, those born 1995-2009) shared their thoughts on what impacts technology have in their day-to-day lives, and unsurprisingly, social media is a big part of the picture. Analysis of the research data highlighted 10 primary reasons why Gen Z use social media, and in this article we'll walk you through the first 5 - click here for part 2!  Stay constantly connected “I use social media all the time… to talk to my friends, to see what is going on in the world…” Nathan, b.2000 24/7.  Feeling like they are constantly connected and able to continually communicate is a core driver for why Gen Zs are on social media. The ease by which they can stay in touch with their broad network means they can maintain a breadth of connection with their peers, regardless of geographic proximity. For Gen Z, the frequency of communication over digital platforms plays a key role in building friendships and forming friendship groups. In the past, conversation or social interaction would largely cease when physically separated. Being in the same location is no longer a prerequisite for socialising. Gen Zs use social media platforms to connect with multiple people at once, investing in relationships even when apart. Continue the conversation online offline “I use it because it does keep me connected with my friends. To everyone else, it’s just as valid as a face to face conversation.”  Jodie, b.1997 The desire for Gen Zs to stay connected constantly has shaped the way they choose to communicate. For Gen Z, communication is fluid and continual, with online communication [...]

By | 2018-01-29T16:05:30+11:00 December 7th, 2017|Blog|0 Comments