We are living in an era of information saturation. The key challenge for organisations of all sizes, is for their communications to cut-through all of the noise, and inspire action in their customers, staff and partners. This 5 part article series, based on a white paper released by Hello Clarity, explores five key lessons to achieve cut-through, sourced from my interaction with leading organisations that consistently do this well. Download the white paper
Generation Z (those born between 1995 and 2009) has been profoundly shaped in an immersive social context, and one where they are not only consumers but contributors and co-creators, and have been from the youngest of ages. If you are in a position of leadership, chances are you are currently, or will soon be, leading Gen Zs in your teams and organisations. As such, understanding the leadership styles that these Post-Millennials best respond to and follow can help you as you seek to attract, engage and retain talented and motivated young people in your setting. While strongly hierarchical, top-down models of leadership might have worked in the past in different settings, old models and approaches that gained traction in past eras are no longer gaining currency or attaining cut through in this redefined social context with emerging generations. From interviews conducted with over 100 Gen Zs, we found that the emerging generations appreciate leaders who are able to: Relate Create Release RELATE For an immensely social generation, relationships are of the highest importance for Gen Z, and are viewed as being central to effective leadership. The function of leadership is deeply founded in relationships, being marked by vision, courage, and the capacity to inspire others to follow. Gen Z are looking for leaders who are real, authentic, relational and genuine. They are quickly disenchanted by leaders they perceive to be fake, superior, or out-of-reach. They crave an authentic connection with their leaders, rather than a distant, removed authority figure who takes no interest in them and does not ‘speak their language’. CREATE Gen Z are looking for leaders who actively create an engaging culture. Culture is the environment and lived reality that is created in an organisation; [...]
Claire Madden, author of Hello Gen Z, was on the panel for Summer Drum on the ABC, hosted by Adam Spencer. The panel covered a range of topics from road taxes to accidental emergency warnings, and also grappled with the Macquarie Dictionary word of the year, “Milkshake Duck”! Also on the panel was Toby Walsh, Professor of Artificial Intelligence at UNSW, and former Liberal Minister Amanda Vanstone. Hello Gen Z Hello Gen Z is the new book from Claire Madden, Australia's foremost social researcher on generational engagement. With a foreword by Bernard Salt, this book will help organisations, educators, leaders and parents understand what has shaped this extraordinary group of young people. Order a copy of the book here. Bulk order discounts are also available. About Claire Madden Claire Madden (www.clairemadden.com) is a social researcher, keynote speaker and media commentator interpreting social trends and implications of generational change. As a keynote speaker, Claire is highly regarded for her dynamic and engaging presentations where she translates robust, research-based content into strategic applications for educators, managers and business leaders. Download Claire’s speaking pack here. To invite Claire to speak at your next event, email email@example.com or call +61 2 8091 4321.