Monthly Archives: July 2018

A Walk Down Memory Lane – Generational Map

I love asking audiences about the technology they remember using when they started working. It takes everyone on a ‘walk down memory lane’ as Builders’ explain how they used ‘punch cards’, Baby Boomers tell stories of needing to retype entire essays on typewriters, Gen X talk about the Commodore 64, Gen Ys (the Millennials) reflect on when they got their first email address (in the days when we chose addresses like “coolclaire9945@hotmail”), and Gen Z tend to go straight to social media. Generational theory is a helpful way of understanding the impact of social, technological and demographic influences on a group of people who grew up around the same time. Whilst it has its limitations, generational theory can help us understand the various perspectives people bring to their values and preferences around communication, socialisation, leadership, work-ethic and lifestyle preferences. Our society today is currently made up of six generations, and whilst sociologists vary on the years and nomenclature they attribute to each group, here is a simple overview of the generation map: • Builders (born pre 1945) • Baby Boomers (born 1946-1964) • Generation X (born 1965-1979) • Generation Y – The Millennials (born 1980-1994) • Generation Z (born 1995-2009) • Generation Alpha (born 2010-2024)   The Builders (born pre 1945) “If it’s worth doing, it’s worth doing properly.” Ross, b.1927 Born during the first four decades of the 20th century, the Builders generation has witnessed phenomenal change over their lifetime. As the name suggests, the Builders built and established much of the infrastructure and core institutions we know today. This generation experienced the Great Depression in the 1930s, and many served in World War II, which shaped their core values of home, family and [...]

By | 2018-07-24T13:35:36+11:00 July 24th, 2018|Blog|0 Comments