"Social researcher Claire Madden has provided a snapshot of what babies born today can look forward to." Claire Madden shared some insights with The Daily Telegraph about what kind of world Gen Alphas - those born since 2010 - might expect to be part of. The world's newest generation will be growing up in a world largely yet to be seen, but it is possible to make some forecasts based on current trends. There's no doubt that new technologies will be a key shaping force for Gen Alphas, even more than they have been for Gen Zs (born 1995-2009), as artificial intelligence becomes more accessible and the blurring between online and offline continues. Here are some excerpts from the online article, available in full here: Income “What I’m forecasting is for a baby born today, when they are aged 30 and into their income earning years, the average annual earnings will be $2136 a week. “If we go back to 1987, the average full-time ordinary earning was $437 a week, and today it’s $1179.” Education "Madden also predicts more than half of the babies born in 2018 will complete a university education. In the 1970s, three in every 100 Australians had a bachelor degree. That figure today is one in four." Work and technology “Gen Alpha will be playing with virtual reality toys in their childhood, artificial intelligence will be part of their formative years,” she said. “As they enter work these things will be a part of everyday life, this technology will assist not replace work.” They are also likely to become their own boss, doing project-based work in a career path that is “far less linear with jobs less defined and structured”. Article [...]
Claire Madden joined Tom Williams and Sally Obermeder on Channel 7's The Daily Edition to talk about Generation Z and how to bridge some of the gaps between generations. It can seem like the generations are speaking different languages. And we're not just talking about the Gen Z words and acronyms they use, but the digital platforms they are constantly connected to, which have shaped the dialect of their generation. Gen Zs are digital linguists, who are fluid in communicating and relating through digital technologies. However as Matt, born in 2000, reflected, a number of Gen Zs sense that they are losing the ability to have a conversation face to face. Every relationship is built on two way communication. It depends on both parties putting in the effort, being intentional and willing to learn. For older generations, engaging with Gen Zs can be as simple as taking an interest in their lives, and realising that we can learn from them. In turn, this will open up a context where it is possible to build great relationships across generations. Despite what you might have heard, research suggests Post-Millennials really do value family time. Research from Mission Australia shows that 81% of young people say family relationships are extremely or very important to them. As Oliver, a Gen Z born in 2002 pointed out, family members "provide emotional stability, and anything that's going wrong I can just talk to them about." With all this in mind, here are some tips for family members wanting to engage better with their Gen Zs: Model contentment, not comparison Take an interest in their world Learn something new from them Model consistent values and behaviour Express positive communication Create shared [...]
Claire Madden recently chatted to Jayne and Charles on Channel 9's Today Show about how various Australian cities rate on a range of indicators. A new tool launched by the Federal government, the National Cities Performance Framework, allows us to see data from Australia's 21 largest cities (plus Western Sydney). With this data, we are able to compare cities on a number of indicators including jobs and skills, housing and infrastructure, liveability and innovation and planning. It's hoped that this tool will better equip government, industry and communities to improve our cities. So what can we see from the data? Sydney has the worst traffic The data confirmed what Sydneysiders know too well - peak hour traffic in Sydney adds 68% to the duration of a car trip, and just 58% of Sydneysiders can drive to work within half an hour. This is the nation's worst score, followed by Melbourne, where peak hour adds 57% to commuters' travel times. Toowoomba has the highest obesity rate, Perth the lowest The highest obesity rates were recorded in Toowoomba at 36.3%, with the lowest rates found in Perth, at 23%. Given the impact obesity can have on a person's quality of life, other health outcomes, as well as the strain it puts on public health systems, hopefully this tool will motivate decision-makers learn from cities like Perth about how certain characteristics of a city might help to lower obesity rates. Sydney and Melbourne lead the way in life expectancy Perhaps to make up for the time spent in traffic, the good news for Sydney and Melbourne residents is that they have the highest life expectancy which is 83.7 at birth. This is [...]
This article is based on excerpts from the book 'Hello Gen Z' by Claire Madden. This is the second part of a feature on the top 10 reasons why Generation Z use social media. To read Part 1, click here. Over 100 members of Generation Z (that is, those born 1995-2009) shared their thoughts on what impacts technology have in their day-to-day lives, and unsurprisingly, social media is a big part of the picture. Analysis of the research data highlighted 10 primary reasons why Gen Z use social media, and in this article we'll walk through 5 more of the top 10 reasons. If you missed Part 1, you can read it here. Fear of missing out (FOMO) “If you turn your phone off for two hours you will miss three deaths and a breakup... I get separation anxiety.” Jamaica, b.2000 FOMO, the “Fear Of Missing Out”. It’s a big deal. The term has been coined to describe Gen Zs approach to life in general, and in particular as a major factor that drives so much of their online behaviour, use of technology and consumption of social media. The need that Gen Zs feel to be ‘in the know’ encompasses being across the latest YouTube videos to knowing which ‘memes’ are ‘in’ this week (and equally, which ones are now ‘out’), having the latest smartphone to being on the right social media platforms, being in the loop regarding what’s unfolding amongst friends and social networks and being across pressing world news (if it’s a news item we’re meant to care about, of course). One viral meme aptly describes the mentality: “New iPhone announced – shut up and take my money!” Gen Z do not [...]
This article is based on excerpts from the book 'Hello Gen Z' by Claire Madden. Over 100 members of Generation Z (that is, those born 1995-2009) shared their thoughts on what impacts technology have in their day-to-day lives, and unsurprisingly, social media is a big part of the picture. Analysis of the research data highlighted 10 primary reasons why Gen Z use social media, and in this article we'll walk you through the top 5 - check back next week for Part 2! Stay constantly connected “I use social media all the time… to talk to my friends, to see what is going on in the world…” Nathan, b.2000 24/7. Feeling like they are constantly connected and able to continually communicate is a core driver for why Gen Zs are on social media. The ease by which they can stay in touch with their broad network means they can maintain a breadth of connection with their peers, regardless of geographic proximity. For Gen Z, the frequency of communication over digital platforms plays a key role in building friendships and forming friendship groups. In the past, conversation or social interaction would largely cease when physically separated. Being in the same location is no longer a prerequisite for socialising. Gen Zs use social media platforms to connect with multiple people at once, investing in relationships even when apart. Continue the conversation online offline “I use it because it does keep me connected with my friends. To everyone else, it’s just as valid as a face to face conversation.” Jodie, b.1997 The desire for Gen Zs to stay connected constantly has shaped the way they choose to communicate. For Gen Z, communication is fluid and continual, with [...]
Claire Madden was on the panel for The Drum on the ABC, hosted by Julia Baird, in a thought provoking discussion on the changing needs, expectations, motivations and behaviours of Generation Z. Joined on the panel by Osman Faruqi from Junkee Media, columnist at The Daily Telegraph Caleb Bond, and economics editor at The Age Peter Martin, Claire spoke about her research project in which she interviewed 100 Gen Zs, aged between eight and 22, to understand their aspirations, strengths and challenges as the first generation whose formative years have been entirely in the new digital age of social media and constant connectivity. Insights are unpacked further in the book Hello Gen Z by Claire Madden. Hello Gen Z Hello Gen Z is the new book from Claire Madden, Australia's foremost social researcher on generational engagement. With a foreword by Bernard Salt, this book will help organisations, educators, leaders and parents understand what has shaped this extraordinary group of young people. Order a copy of the book here. Bulk order discounts are also available. About Claire Madden Claire Madden (www.clairemadden.com) is a social researcher, keynote speaker and media commentator interpreting social trends and implications of generational change. As a keynote speaker, Claire is highly regarded for her dynamic and engaging presentations where she translates robust, research-based content into strategic applications for educators, managers and business leaders. Download Claire’s speaking pack here. To invite Claire to speak at your next event, email firstname.lastname@example.org or call +61 2 8091 4321.
The new book by social researcher Claire Madden, Hello Gen Z: Engaging the Generation of Post-Millennials, is now available. Claire was interviewed by Carrie Bickmore, Waleed Aly, Peter Helliar and Fifi Box on Channel 10’s The Project about Hello Gen Z, the new language of the Post-Millennials, and why they're hooked on their screens and social media. Hello Gen Z is Australia’s first qualitative generational study on people born between 1995 and 2009, and is based on exhaustive interviews with more than 100 of its members. The study reveals how Generation Z – immersed in a world of technology and global connectivity – will change how Australia approaches education, family and employment. To order Hello Gen Z, purchase at www.clairemadden.com today. Bulk order discounts are also available. About Claire Madden Claire Madden (www.clairemadden.com) is a social researcher, keynote speaker and media commentator interpreting social trends and implications of generational change. As a keynote speaker, Claire is highly regarded for her dynamic and engaging presentations where she translates robust, research-based content into strategic applications for educators, managers and business leaders. Download Claire's speaking pack here. To invite Claire to speak at your next event, email email@example.com or call +61 2 8091 4321.
The new book by social researcher Claire Madden, Hello Gen Z: Engaging the Generation of Post-Millennials, is now here. Claire's research on Generation Z was highlighted in a double page feature in The Daily Telegraph, written by Bruce McDougall, on Saturday 7 October 2017: Nathan White, Brooke Irving with Gen Z book author Claire Madden (centre). Picture: Darren Leigh Roberts “It’s time to unlock the mysteries of the digital generation and understand why modern youth is hooked on social media sites... They're the most formally educated generation in history and they are the smartest when it comes to technology. But Generation Z communicate with each other in a code that baffles the rest of Australia. Their rules are their own. From a penchant to words such as "lit" and an aversion to full stops, Gen Z have recrafted communication for their own purposes. In good news for those seeking to understand them, the lid is about to be lifted on the secret language Gen Zs... following a landmark study by social researcher Claire Madden. For her book Hello Gen Z... Madden spoke to more than 100 Gen Zs aged eight to 22–most of them teens, or "screenagers" as she calls them–to help Australians better understand them and unlock their vast potential..." A digital edition of the article is available here. Hello Gen Z reveals the critical importance of knowing how to engage this generation of hyperconnected, agile and adaptive digital savants as employees, consumers and emerging leaders. Hello Gen Z is required reading for any organisation wanting to future-proof and unlock the potential of the Post-Millennials. You can purchase your copy of Hello Gen Z here. Bulk order discounts are also available.
The new book by social researcher Claire Madden, Hello Gen Z: Engaging the Generation of Post-Millennials is being released later this month. Claire was interviewed on Channel 7’s Daily Edition about Hello Gen Z and some of the key reasons as to why Gen Z spend so much time on their phones. Behind the Screens of Gen Z Here are 5 key reasons that the research identified about why Gen Zs are glued to their phones: Emotional connection Connection to their social networks is almost as essential as oxygen for a Gen Z, and using phones is not just to achieve a practical function, but rather they have an emotional connection with their devices. As a generation raised in an instant society, they are conditioned to providing and receiving immediate updates on the lives of people in their network, even if the news or update seems somewhat inconsequential. Social acceptance If a Gen Z is not active in the online space, they can feel like they will be out of the loop and excluded when it comes to offline conversations too. For Gen Z, communication is fluid and continual, with online communication seamlessly flowing on from any face to face interaction and vice versa – there is no real barrier or demarcation between online and offline. Affirmation and identity Having their identity tied into their activity on social media drives them to continue their engagement with the various platforms, particularly during their formative years where the hunger for social acceptance is a major driving force in their lives. Fear of missing out (FOMO) FOMO, the “Fear Of Missing Out”. It’s a big deal. The term has been coined to describe Gen Zs approach to [...]
A comprehensive and intriguing guide into the minds and motivations of Generation Z. The new book from Claire Madden, Australia’s foremost social researcher on generational engagement. When asking Generation Z (born 1995-2009) to describe what has defined and what has shaped their generation, the overwhelming response was technology. It is not only the number of devices and how frequently they interact with digital technologies, but how technology has shaped their thinking, facilitated communication, redefined community, become core to their learning and become almost like a companion to them, which is extraordinary. The age at which you are exposed to technology is likely to influence how you use it and how integrated it becomes into your life. All the generations alive today use digital technologies as part of their everyday life, however the extent of technological integration for Gen Zs seems to have almost reached saturation point. Hello Gen Z: Engaging the Generation of Post-Millennials is being released late October 2017. Written by social researcher and media commentator Claire Madden, this book equips leaders, managers, parents and educators alike to understand the emerging generation. With input from over 100 Gen Zs woven throughout the book, it lifts the lid on what is going on behind the scenes of Gen Z and their digitally immersed, globally connected and socially networked lives. PRE-ORDER THE BOOK “Claire Madden provides a fascinating insight into the world of post-Millennials, their predecessors like me and what might follow. If there is one thing that characterises this world, it is the increasingly pervasive role of technology. This has transformed the way we work, think and interact with each other. Will Gen Z share my hope [...]