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White Paper: 5 Keys to Cut-Through

We are living in an era of information saturation. The key challenge for organisations of all sizes, is for their communications to cut-through all of the noise, and inspire action in their customers, staff and partners. This 5 part article series, based on a white paper released by Hello Clarity, explores five key lessons to achieve cut-through, sourced from my interaction with leading organisations that consistently do this well. Download the white paper

By | 2018-02-22T22:06:51+00:00 February 22nd, 2018|Blog|0 Comments

Hello Gen Z: Three Leadership Foundations

Generation Z (those born between 1995 and 2009) has been profoundly shaped in an immersive social context, and one where they are not only consumers but contributors and co-creators, and have been from the youngest of ages. If you are in a position of leadership, chances are you are currently, or will soon be, leading Gen Zs in your teams and organisations. As such, understanding the leadership styles that these Post-Millennials best respond to and follow can help you as you seek to attract, engage and retain talented and motivated young people in your setting. While strongly hierarchical, top-down models of leadership might have worked in the past in different settings, old models and approaches that gained traction in past eras are no longer gaining currency or attaining cut through in this redefined social context with emerging generations. From interviews conducted with over 100 Gen Zs, we found that the emerging generations appreciate leaders who are able to: Relate Create Release RELATE For an immensely social generation, relationships are of the highest importance for Gen Z, and are viewed as being central to effective leadership. The function of leadership is deeply founded in relationships, being marked by vision, courage, and the capacity to inspire others to follow. Gen Z are looking for leaders who are real, authentic, relational and genuine. They are quickly disenchanted by leaders they perceive to be fake, superior, or out-of-reach. They crave an authentic connection with their leaders, rather than a distant, removed authority figure who takes no interest in them and does not ‘speak their language’. CREATE Gen Z are looking for leaders who actively create an engaging culture. Culture is the environment and lived reality that is created in an organisation; [...]

By | 2018-02-13T11:08:20+00:00 February 13th, 2018|Blog|0 Comments

Claire Madden on The Summer Drum – ABC

Claire Madden, author of Hello Gen Z, was on the panel for Summer Drum on the ABC, hosted by Adam Spencer. The panel covered a range of topics from road taxes to accidental emergency warnings, and also grappled with the Macquarie Dictionary word of the year, “Milkshake Duck”! Also on the panel was Toby Walsh, Professor of Artificial Intelligence at UNSW, and former Liberal Minister Amanda Vanstone. Hello Gen Z Hello Gen Z is the new book from Claire Madden, Australia's foremost social researcher on generational engagement. With a foreword by Bernard Salt, this book will help organisations, educators, leaders and parents understand what has shaped this extraordinary group of young people. Order a copy of the book here. Bulk order discounts are also available.   About Claire Madden Claire Madden (www.clairemadden.com) is a social researcher, keynote speaker and media commentator interpreting social trends and implications of generational change.  As a keynote speaker, Claire is highly regarded for her dynamic and engaging presentations where she translates robust, research-based content into strategic applications for educators, managers and business leaders. Download Claire’s speaking pack here. To invite Claire to speak at your next event, email info@clairemadden.com or call +61 2 8091 4321.

By | 2018-02-08T11:16:48+00:00 February 8th, 2018|Blog|0 Comments

Claire Madden on The Today Show Channel 9: Australian Cities Compared

Claire Madden recently chatted to Jayne and Charles on Channel 9's Today Show about how various Australian cities rate on a range of indicators. A new tool launched by the Federal government, the National Cities Performance Framework, allows us to see data from Australia's 21 largest cities (plus Western Sydney). With this data, we are able to compare cities on a number of indicators including jobs and skills, housing and infrastructure, liveability and innovation and planning. It's hoped that this tool will better equip government, industry and communities to improve our cities. So what can we see from the data?   Sydney has the worst traffic The data confirmed what Sydneysiders know too well - peak hour traffic in Sydney adds 68% to the duration of a car trip, and just 58% of Sydneysiders can drive to work within half an hour. This is the nation's worst score, followed by Melbourne, where peak hour adds 57% to commuters' travel times. Toowoomba has the highest obesity rate, Perth the lowest The highest obesity rates were recorded in Toowoomba at 36.3%, with the lowest rates found in Perth, at 23%. Given the impact obesity can have on a person's quality of life, other health outcomes, as well as the strain it puts on public health systems, hopefully this tool will motivate decision-makers learn from cities like Perth about how certain characteristics of a city might help to lower obesity rates. Sydney and Melbourne lead the way in life expectancy Perhaps to make up for the time spent in traffic, the good news for Sydney and Melbourne residents is that they have the highest life expectancy which is 83.7 at birth. This is [...]

By | 2017-12-22T11:30:33+00:00 December 19th, 2017|Blog, Uncategorized|0 Comments

10 Reasons Why Generation Z Use Social Media – PART 2

This article is based on excerpts from the book 'Hello Gen Z' by Claire Madden. This is the second part of a feature on the top 10 reasons why Generation Z use social media. To read Part 1, click here. Over 100 members of Generation Z (that is, those born 1995-2009) shared their thoughts on what impacts technology have in their day-to-day lives, and unsurprisingly, social media is a big part of the picture. Analysis of the research data highlighted 10 primary reasons why Gen Z use social media, and in this article we'll walk through 5 more of the top 10 reasons. If you missed Part 1, you can read it here. Fear of missing out (FOMO) “If you turn your phone off for two hours you will miss three deaths and a breakup... I get separation anxiety.”  Jamaica, b.2000 FOMO, the “Fear Of Missing Out”.  It’s a big deal.  The term has been coined to describe Gen Zs approach to life in general, and in particular as a major factor that drives so much of their online behaviour, use of technology and consumption of social media. The need that Gen Zs feel to be ‘in the know’ encompasses being across the latest YouTube videos to knowing which ‘memes’ are ‘in’ this week (and equally, which ones are now ‘out’), having the latest smartphone to being on the right social media platforms, being in the loop regarding what’s unfolding amongst friends and social networks and being across pressing world news (if it’s a news item we’re meant to care about, of course).  One viral meme aptly describes the mentality: “New iPhone announced – shut up and take my money!”  Gen Z do not [...]

By | 2017-12-13T14:43:50+00:00 December 13th, 2017|Blog|1 Comment

10 Reasons Why Generation Z Use Social Media – PART 1

This article is based on excerpts from the book 'Hello Gen Z' by Claire Madden. Over 100 members of Generation Z (that is, those born 1995-2009) shared their thoughts on what impacts technology have in their day-to-day lives, and unsurprisingly, social media is a big part of the picture. Analysis of the research data highlighted 10 primary reasons why Gen Z use social media, and in this article we'll walk you through the first 5 - click here for part 2!  Stay constantly connected “I use social media all the time… to talk to my friends, to see what is going on in the world…” Nathan, b.2000 24/7.  Feeling like they are constantly connected and able to continually communicate is a core driver for why Gen Zs are on social media. The ease by which they can stay in touch with their broad network means they can maintain a breadth of connection with their peers, regardless of geographic proximity. For Gen Z, the frequency of communication over digital platforms plays a key role in building friendships and forming friendship groups. In the past, conversation or social interaction would largely cease when physically separated. Being in the same location is no longer a prerequisite for socialising. Gen Zs use social media platforms to connect with multiple people at once, investing in relationships even when apart. Continue the conversation online offline “I use it because it does keep me connected with my friends. To everyone else, it’s just as valid as a face to face conversation.”  Jodie, b.1997 The desire for Gen Zs to stay connected constantly has shaped the way they choose to communicate. For Gen Z, communication is fluid and continual, with online communication [...]

By | 2018-01-29T16:05:30+00:00 December 7th, 2017|Blog|0 Comments

Hello Gen Z Author Claire Madden on The Drum – ABC

Claire Madden was on the panel for The Drum on the ABC, hosted by Julia Baird, in a thought provoking discussion on the changing needs, expectations, motivations and behaviours of Generation Z. Joined on the panel by Osman Faruqi from Junkee Media, columnist at The Daily Telegraph Caleb Bond, and economics editor at The Age Peter Martin, Claire spoke about her research project in which she interviewed 100 Gen Zs, aged between eight and 22, to understand their aspirations, strengths and challenges as the first generation whose formative years have been entirely in the new digital age of social media and constant connectivity. Insights are unpacked further in the book Hello Gen Z by Claire Madden.   Hello Gen Z Hello Gen Z is the new book from Claire Madden, Australia's foremost social researcher on generational engagement. With a foreword by Bernard Salt, this book will help organisations, educators, leaders and parents understand what has shaped this extraordinary group of young people. Order a copy of the book here. Bulk order discounts are also available. About Claire Madden Claire Madden (www.clairemadden.com) is a social researcher, keynote speaker and media commentator interpreting social trends and implications of generational change.  As a keynote speaker, Claire is highly regarded for her dynamic and engaging presentations where she translates robust, research-based content into strategic applications for educators, managers and business leaders. Download Claire’s speaking pack here. To invite Claire to speak at your next event, email info@clairemadden.com or call +61 2 8091 4321.

By | 2017-11-07T12:36:20+00:00 November 7th, 2017|Blog|0 Comments

Hello Gen Z Author Claire Madden on Channel 10’s The Project

The new book by social researcher Claire Madden, Hello Gen Z: Engaging the Generation of Post-Millennials, is now available. Claire was interviewed by Carrie Bickmore, Waleed Aly, Peter Helliar and Fifi Box on Channel 10’s The Project about Hello Gen Z, the new language of the Post-Millennials, and why they're hooked on their screens and social media. Hello Gen Z is Australia’s first qualitative generational study on people born between 1995 and 2009, and is based on exhaustive interviews with more than 100 of its members. The study reveals how Generation Z – immersed in a world of technology and global connectivity – will change how Australia approaches education, family and employment. To order Hello Gen Z, purchase at www.clairemadden.com today. Bulk order discounts are also available. About Claire Madden Claire Madden (www.clairemadden.com) is a social researcher, keynote speaker and media commentator interpreting social trends and implications of generational change.  As a keynote speaker, Claire is highly regarded for her dynamic and engaging presentations where she translates robust, research-based content into strategic applications for educators, managers and business leaders. Download Claire's speaking pack here. To invite Claire to speak at your next event, email info@clairemadden.com or call +61 2 8091 4321.

By | 2017-11-07T11:41:30+00:00 November 7th, 2017|Blog|0 Comments