The new book by social researcher Claire Madden, Hello Gen Z: Engaging the Generation of Post-Millennials, is now here. Claire's research on Generation Z was highlighted in a double page feature in The Daily Telegraph, written by Bruce McDougall, on Saturday 7 October 2017: Nathan White, Brooke Irving with Gen Z book author Claire Madden (centre). Picture: Darren Leigh Roberts “It’s time to unlock the mysteries of the digital generation and understand why modern youth is hooked on social media sites... They're the most formally educated generation in history and they are the smartest when it comes to technology. But Generation Z communicate with each other in a code that baffles the rest of Australia. Their rules are their own. From a penchant to words such as "lit" and an aversion to full stops, Gen Z have recrafted communication for their own purposes. In good news for those seeking to understand them, the lid is about to be lifted on the secret language Gen Zs... following a landmark study by social researcher Claire Madden. For her book Hello Gen Z... Madden spoke to more than 100 Gen Zs aged eight to 22–most of them teens, or "screenagers" as she calls them–to help Australians better understand them and unlock their vast potential..." A digital edition of the article is available here. Hello Gen Z reveals the critical importance of knowing how to engage this generation of hyperconnected, agile and adaptive digital savants as employees, consumers and emerging leaders. Hello Gen Z is required reading for any organisation wanting to future-proof and unlock the potential of the Post-Millennials. You can purchase your copy of Hello Gen Z here. Bulk order discounts are also available.
The new book by social researcher Claire Madden, Hello Gen Z: Engaging the Generation of Post-Millennials is being released later this month. Claire was interviewed on Channel 7’s Daily Edition about Hello Gen Z and some of the key reasons as to why Gen Z spend so much time on their phones. Behind the Screens of Gen Z Here are 5 key reasons that the research identified about why Gen Zs are glued to their phones: Emotional connection Connection to their social networks is almost as essential as oxygen for a Gen Z, and using phones is not just to achieve a practical function, but rather they have an emotional connection with their devices. As a generation raised in an instant society, they are conditioned to providing and receiving immediate updates on the lives of people in their network, even if the news or update seems somewhat inconsequential. Social acceptance If a Gen Z is not active in the online space, they can feel like they will be out of the loop and excluded when it comes to offline conversations too. For Gen Z, communication is fluid and continual, with online communication seamlessly flowing on from any face to face interaction and vice versa – there is no real barrier or demarcation between online and offline. Affirmation and identity Having their identity tied into their activity on social media drives them to continue their engagement with the various platforms, particularly during their formative years where the hunger for social acceptance is a major driving force in their lives. Fear of missing out (FOMO) FOMO, the “Fear Of Missing Out”. It’s a big deal. The term has been coined to describe Gen Zs approach to [...]
A comprehensive and intriguing guide into the minds and motivations of Generation Z. The new book from Claire Madden, Australia’s foremost social researcher on generational engagement. When asking Generation Z (born 1995-2009) to describe what has defined and what has shaped their generation, the overwhelming response was technology. It is not only the number of devices and how frequently they interact with digital technologies, but how technology has shaped their thinking, facilitated communication, redefined community, become core to their learning and become almost like a companion to them, which is extraordinary. The age at which you are exposed to technology is likely to influence how you use it and how integrated it becomes into your life. All the generations alive today use digital technologies as part of their everyday life, however the extent of technological integration for Gen Zs seems to have almost reached saturation point. Hello Gen Z: Engaging the Generation of Post-Millennials is being released late October 2017. Written by social researcher and media commentator Claire Madden, this book equips leaders, managers, parents and educators alike to understand the emerging generation. With input from over 100 Gen Zs woven throughout the book, it lifts the lid on what is going on behind the scenes of Gen Z and their digitally immersed, globally connected and socially networked lives. PRE-ORDER THE BOOK “Claire Madden provides a fascinating insight into the world of post-Millennials, their predecessors like me and what might follow. If there is one thing that characterises this world, it is the increasingly pervasive role of technology. This has transformed the way we work, think and interact with each other. Will Gen Z share my hope [...]
Why is it that when you’re listening to some presentations it feels like time flies, you are energised and you leave the room buzzing, and then there are those ones where you feel like you’re falling asleep, looking at your watch and thinking about what you will have for afternoon tea? What makes the difference? After all, the content could be robust, well researched and of a high standard in both presentations. The hours of preparation for the speakers might be similar. And both might be just as experienced in their field. The missing ingredient for many presentations is building rapport with the audience. Just as when you meet someone one on one, it is possible to build a connection and rapport in a short space of time, the same is true for connecting with an audience. Building rapport is important because it: Creates trust Heightens engagement Shows people why what you have to say is important and relevant to them Establishes a common ground Helps you connect at a human level, not just at an intellectual one. 5 keys to building rapport with your audience: First impressions matter Your opening moments as a speaker can either set you off to a flying start or mean that you have to work a lot harder to win people over throughout. Be intentional about your opening – where you stand on the stage (preferably not hidden behind a lectern), have open body language, smile, be clear in your opening sentences, and trust that you have something to bring. Using humour in the opening minutes of your presentation can break down barriers and put people at ease (just avoid any jokes that could be offensive). Take note [...]
Technology through the Generations All the generations use technology – however the age at which you are first exposed to technology influences how integrated it is likely to become in your life. Although we tend to associate the younger generations as those keeping pace with technological advances, the Builders Generation (born pre 1945) came of age with the development of radio, television, military technology, sound systems, and materials technology—the first plastic was developed in 1907 which revolutionised product design and invention. From the telegram, to the Teledex, wire money, bank books and receiving their cash in an envelope on payday, they have adapted to constant change. They have witnessed great advancements in medical care, aerodynamics and automotive technology. Moreover, Builders have had to work with the new technologies of the most recent decades, most of which were not developed with the intuitive processes and frameworks of their generation in mind. The Builders Generation have proven a remarkable ability to adapt to change. In 1946, the ENIAC computer came out, which filled an entire room. From this, to having tablets and smartphones in their hands, to streaming music and internet television, they have experienced extraordinary change and transition, and the rest of us can learn from the Builders Generation in how to be adaptive lifelong learners. From Digital Learners to Digital Linguists Digital learners primarily will approach the use of technology to complete a transaction, to achieve a task or function. Marc Prensky coined the terms “Digital Natives, Digital Immigrants”. The younger generations also use the digital technologies to communicate and find out information, however they do not see technology as a means to achieve something, but rather as a fully integrated part of their lives, [...]
Generation Z & Future Employability Skills In the wave of computerisation, global connectivity and automation across our workforce, it’s estimated 40% of our jobs will be threatened by computerisation in the next 10-15 years. The jobs which are more likely to be safe are those that require: High levels of creativity and problem solving High levels of social interaction and EQ High levels of dexterity*. These skills will be at a premium for Generation Z so are key areas to focus development on for Gen Z staff. Soft skills such as face to face communication, interpersonal communication skills, conflict management skill will be of great value. Gen Z will need to be lifelong learners, be agile and adaptive to changing job roles and tasks with increased automation, and be responsive to new markets. It is estimated that Gen Z will have 17 jobs across 5 different careers in their lifetime. Gen Z will not be thinking ‘job for life’ - they will be thinking about job mobility rather than job security as they will need to continue to adapt to the changing external environment. They will be looking to gain transferable skills that they can continue to build on as their career develops. Key skills for emerging generations to develop include: Creative thinking Problem solving Analytical skills Ability to ask the right questions Innovation & entrepreneurial thinking Communication skills. The future of work and the emerging generations is unpacked with interactive video sessions in the Generation Z Online Masterclass at www.genzmasterclass.com. To enquire about Claire Madden speaking at your next event, please get in touch, email firstname.lastname@example.org. *Sources: CEDA, Australia’s Future Workforce? http://www.ceda.com.au/research-and-policy/policy-priorities/workforce
The Aussie Dream Claire Madden was interviewed on The Today Show on Channel 9 to discuss the Aussie Property Dream, and if it is still a reality for Australians. Research analysed in the CommBank Connected Future Report shows that 48% of Aussie's still think the Aussie property dream is alive and well, and for others it is being redefined. Gen Y as First Home Buyers The report reveals that while Gen Y (also known as the Millennials) are delaying traditional life events such as marriage (which is now 29.8 years for females and 31.8 for males), and having fewer children (with the total fertility rate at 1.81 compared to 3.5 in 1961), the average age of a first home buyer has remained relatively constant over the last two decades, hovering around 32 years of age. Clearly there remains a strong drive towards property ownership throughout the generations. However, as Gen Y (born 1980-1994) are reaching the life-marker of taking out a mortgage, what they are buying has changed dramatically from the experience of their Baby Boomer counterparts. About Claire: Claire Madden is a social researcher, demographer and keynote speaker. To enquire about Claire assisting your organisation, please get in touch, email email@example.com, or call +61 2 8091 4321. Sources: CommBank Connected Future Report, Australian Bureau of Statistics; 3310.0. Marriages and Divorces, Australia, 2015, Australian Bureau of Statistics; 3301.0. Year Book Australia, 2007.
Is the Aussie Property Dream Still a Reality? As a demographer and social researcher, Claire Madden was commissioned by The Commonwealth Bank of Australia to author the CommBank Connected Future Report. The research measured Australian's optimism across a range of areas; including if Australian businesses are ready to face the future, if our kids' have the skills they will need for tomorrow, and if the Australian property dream is still alive and well. The report revealed that although traditional life markers such as the age people are getting married and having children have been delayed over the last few decades, the average age of a first home buyer has remained relatively consistent for the last two decades, hovering at 32 years of age. Whilst 48% of Aussie's believe that the Australian property dream is still a reality, for others it is clearly being redefined. Whilst the Baby Boomers were looking for the quarter acre block with a stand-alone home, as Gen Y are entering the property market, it is likely to be smaller block sizes and an increase in units and apartments. However the report shows that the Aussie dream remains high on the aspiration list, with today's property buyers overcoming obstacles and responding to new realities to find a way to keep the re-defined dream alive. As a demographer, Claire is commissioned by some of Australia’s largest companies and leading brands to interpret the changing landscape and communicate the implications for business and society. To get in touch, or to invite Claire to speak at your upcoming event or conference, please get in touch or email firstname.lastname@example.org.
The working from home trend: Improved technology, increased connectivity, faster broadband and cloud based apps have redefined work for Australians, with many now opting for a new flexi-work life with more time spent working from home. But how does this impact productivity? Research released by Telsyte reveals that 84% of businesses now have systems in place to allow staff to work from home, with 56% of these saying they do so because it increases productivity. Carson Scott interviewed Claire Madden and Amber Chandler on Sky News Business to discuss the working from home trends, what this looks like for the Millennials (Gen Ys), and what the legal implications are for workplaces. Click here to view the full interview. Claire Madden is a social researcher and keynote speaker. To engage Claire as a speaker or researcher, please get in touch.
Generation Z are not only the students of today, but are increasingly entering the workforce, so knowing how to attract, engage and retain top talent in this emerging generation is essential. Engaging with a generation who have had their formative years shaped among rapidly changing technologies, global communication platforms and in an entertainment saturated environment has shaped their approach and perspective towards work. Keys to Attract, Engage & Retain Gen Z at Work: Here are keys that will help organisations and employers to attract engage and retain Gen Z: Attract with STORY - what is your brand story or your employer value proposition? In order to attract Gen Z to the workforce, the brand story of your company must be clear and enticing. Gen Z will be attracted to a cause they can invest in, and so it is important to communicate the ‘why’ of your organisation, and it is important to do so succinctly. The ‘why’ will include factors such as the core purpose, vision, mission, and values of the organisation. Engage with CULTURE - You create employee engagement through shaping your culture. Culture is invisible yet incredibly powerful, and is largely shaped by your organisations values. Gen Zs are looking for a workplace community. A place where they feel a sense of belonging, a culture which is relational, a role that has variety and where the leadership is empowering. Retain through DEVELOPMENT - Gen Z have been told from the youngest age that they are full of potential, however they require a context for this potential to be developed. They have grown up in an environment of constant change, where they are committed to ongoing learning as a part of life. [...]