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Claire Madden on The Daily Edition, Channel 7: Millennials Boomerang Back Home

Claire Madden joined Tom Williams and Sally Obermeder on Channel 7's The Daily Edition to talk about the rise of the Boomerang Generation. When it comes to major life milestones, moving out of home is right up there... or is it? According to new research from the London School of Economics, parents' wellbeing may decline when adult children return to their family home. Once the parents have become empty nesters, where all of their children have moved out, grown children returning home could have a negative impact on their wellbeing. There are a range of reasons why grown children may return to their parents' home. It can often be related to a life situation change, such as a relationship breakdown, loss of a job, a period of unemployment, or the health needs of the parents. Often, however, the key driver is finance, associated with the rising costs of living, as well as the difficulties attached to entering the property market. While societal perceptions of adulthood may place a high value on independence, and see such moves as a regression, this trend raises questions about how people can live productively and interdependently in the current age. Despite the finding that parents' wellbeing may decline with the return of "boomerang children", there are other positives to having grown children under the same roof, including a celebration of family, a sharing of financial loads and household chores, as well as emotional support and a decrease in loneliness. About Claire Madden Claire Madden (www.clairemadden.com) is a social researcher, keynote speaker and media commentator interpreting social trends and implications of generational change.  As a keynote speaker, Claire is highly regarded for her dynamic and engaging presentations where she translates robust, research-based [...]

By | 2018-04-05T11:49:30+00:00 April 5th, 2018|Blog|0 Comments

“Instafamous”: Gen Zs and the Rise of the Personal Brand

The rise of social media has embedded personal brand management - previously the purview of celebrities and other renowned figures - into the everyday social mores of the emerging generations. At the same time, these platforms have made "fame" seem more accessible than ever before. From celebrity bloggers to YouTube celebrities, to being ‘Instafamous’, many Gen Zs believe they have the potential to be a celebrity. As Jess (b.1999) ­– one of the 100 members of Generation Z interviewed as part of Hello Gen Z ­– noted: “My friends will go on for hours talking about YouTube celebrities – people who have just got famous on YouTube. That’s a new generation of celebrity in itself. They have their own meet and greets, merchandise, they release their own books and cosmetics…”  One of the favourite platforms of Gen Z is Instagram and its use continues to evolve. Managing your personal brand, as many Gen Zs on social media are doing on a daily basis, takes time and focus. People will intentionally develop certain themes and styles so all the photos look like they are part of the same set. Even after posting, the pictures are monitored to ensure they are performing. Images that did not generate a good response are quickly culled, and photos may be deleted after posting if they don’t fit in with the overall profile of that Gen Z. This extensive personal brand management can even affect the ways that Gen Zs relate to their friends. As Taya (b.2001) described, “I have friends who sit at school and they may have 130 likes on their photo but they go through it to see who has liked it and bring it up with you [...]

By | 2018-03-23T12:37:33+00:00 March 22nd, 2018|Blog|0 Comments

White Paper: 5 Keys to Cut-Through

We are living in an era of information saturation. The key challenge for organisations of all sizes, is for their communications to cut-through all of the noise, and inspire action in their customers, staff and partners. This 5 part article series, based on a white paper released by Hello Clarity, explores five key lessons to achieve cut-through, sourced from my interaction with leading organisations that consistently do this well. Download the white paper

By | 2018-02-22T22:06:51+00:00 February 22nd, 2018|Blog|0 Comments

Hello Gen Z: Three Leadership Foundations

Generation Z (those born between 1995 and 2009) has been profoundly shaped in an immersive social context, and one where they are not only consumers but contributors and co-creators, and have been from the youngest of ages. If you are in a position of leadership, chances are you are currently, or will soon be, leading Gen Zs in your teams and organisations. As such, understanding the leadership styles that these Post-Millennials best respond to and follow can help you as you seek to attract, engage and retain talented and motivated young people in your setting. While strongly hierarchical, top-down models of leadership might have worked in the past in different settings, old models and approaches that gained traction in past eras are no longer gaining currency or attaining cut through in this redefined social context with emerging generations. From interviews conducted with over 100 Gen Zs, we found that the emerging generations appreciate leaders who are able to: Relate Create Release RELATE For an immensely social generation, relationships are of the highest importance for Gen Z, and are viewed as being central to effective leadership. The function of leadership is deeply founded in relationships, being marked by vision, courage, and the capacity to inspire others to follow. Gen Z are looking for leaders who are real, authentic, relational and genuine. They are quickly disenchanted by leaders they perceive to be fake, superior, or out-of-reach. They crave an authentic connection with their leaders, rather than a distant, removed authority figure who takes no interest in them and does not ‘speak their language’. CREATE Gen Z are looking for leaders who actively create an engaging culture. Culture is the environment and lived reality that is created in an organisation; [...]

By | 2018-02-13T11:08:20+00:00 February 13th, 2018|Blog|0 Comments

Claire Madden on The Summer Drum – ABC

Claire Madden, author of Hello Gen Z, was on the panel for Summer Drum on the ABC, hosted by Adam Spencer. The panel covered a range of topics from road taxes to accidental emergency warnings, and also grappled with the Macquarie Dictionary word of the year, “Milkshake Duck”! Also on the panel was Toby Walsh, Professor of Artificial Intelligence at UNSW, and former Liberal Minister Amanda Vanstone. Hello Gen Z Hello Gen Z is the new book from Claire Madden, Australia's foremost social researcher on generational engagement. With a foreword by Bernard Salt, this book will help organisations, educators, leaders and parents understand what has shaped this extraordinary group of young people. Order a copy of the book here. Bulk order discounts are also available.   About Claire Madden Claire Madden (www.clairemadden.com) is a social researcher, keynote speaker and media commentator interpreting social trends and implications of generational change.  As a keynote speaker, Claire is highly regarded for her dynamic and engaging presentations where she translates robust, research-based content into strategic applications for educators, managers and business leaders. Download Claire’s speaking pack here. To invite Claire to speak at your next event, email info@clairemadden.com or call +61 2 8091 4321.

By | 2018-02-08T11:16:48+00:00 February 8th, 2018|Blog|0 Comments

Claire Madden on The Today Show Channel 9: Australian Cities Compared

Claire Madden recently chatted to Jayne and Charles on Channel 9's Today Show about how various Australian cities rate on a range of indicators. A new tool launched by the Federal government, the National Cities Performance Framework, allows us to see data from Australia's 21 largest cities (plus Western Sydney). With this data, we are able to compare cities on a number of indicators including jobs and skills, housing and infrastructure, liveability and innovation and planning. It's hoped that this tool will better equip government, industry and communities to improve our cities. So what can we see from the data?   Sydney has the worst traffic The data confirmed what Sydneysiders know too well - peak hour traffic in Sydney adds 68% to the duration of a car trip, and just 58% of Sydneysiders can drive to work within half an hour. This is the nation's worst score, followed by Melbourne, where peak hour adds 57% to commuters' travel times. Toowoomba has the highest obesity rate, Perth the lowest The highest obesity rates were recorded in Toowoomba at 36.3%, with the lowest rates found in Perth, at 23%. Given the impact obesity can have on a person's quality of life, other health outcomes, as well as the strain it puts on public health systems, hopefully this tool will motivate decision-makers learn from cities like Perth about how certain characteristics of a city might help to lower obesity rates. Sydney and Melbourne lead the way in life expectancy Perhaps to make up for the time spent in traffic, the good news for Sydney and Melbourne residents is that they have the highest life expectancy which is 83.7 at birth. This is [...]

By | 2017-12-22T11:30:33+00:00 December 19th, 2017|Blog, Uncategorized|0 Comments

10 Reasons Why Generation Z Use Social Media – PART 2

This article is based on excerpts from the book 'Hello Gen Z' by Claire Madden. This is the second part of a feature on the top 10 reasons why Generation Z use social media. To read Part 1, click here. Over 100 members of Generation Z (that is, those born 1995-2009) shared their thoughts on what impacts technology have in their day-to-day lives, and unsurprisingly, social media is a big part of the picture. Analysis of the research data highlighted 10 primary reasons why Gen Z use social media, and in this article we'll walk through 5 more of the top 10 reasons. If you missed Part 1, you can read it here. Fear of missing out (FOMO) “If you turn your phone off for two hours you will miss three deaths and a breakup... I get separation anxiety.”  Jamaica, b.2000 FOMO, the “Fear Of Missing Out”.  It’s a big deal.  The term has been coined to describe Gen Zs approach to life in general, and in particular as a major factor that drives so much of their online behaviour, use of technology and consumption of social media. The need that Gen Zs feel to be ‘in the know’ encompasses being across the latest YouTube videos to knowing which ‘memes’ are ‘in’ this week (and equally, which ones are now ‘out’), having the latest smartphone to being on the right social media platforms, being in the loop regarding what’s unfolding amongst friends and social networks and being across pressing world news (if it’s a news item we’re meant to care about, of course).  One viral meme aptly describes the mentality: “New iPhone announced – shut up and take my money!”  Gen Z do not [...]

By | 2017-12-13T14:43:50+00:00 December 13th, 2017|Blog|1 Comment

10 Reasons Why Generation Z Use Social Media – PART 1

This article is based on excerpts from the book 'Hello Gen Z' by Claire Madden. Over 100 members of Generation Z (that is, those born 1995-2009) shared their thoughts on what impacts technology have in their day-to-day lives, and unsurprisingly, social media is a big part of the picture. Analysis of the research data highlighted 10 primary reasons why Gen Z use social media, and in this article we'll walk you through the first 5 - click here for part 2!  Stay constantly connected “I use social media all the time… to talk to my friends, to see what is going on in the world…” Nathan, b.2000 24/7.  Feeling like they are constantly connected and able to continually communicate is a core driver for why Gen Zs are on social media. The ease by which they can stay in touch with their broad network means they can maintain a breadth of connection with their peers, regardless of geographic proximity. For Gen Z, the frequency of communication over digital platforms plays a key role in building friendships and forming friendship groups. In the past, conversation or social interaction would largely cease when physically separated. Being in the same location is no longer a prerequisite for socialising. Gen Zs use social media platforms to connect with multiple people at once, investing in relationships even when apart. Continue the conversation online offline “I use it because it does keep me connected with my friends. To everyone else, it’s just as valid as a face to face conversation.”  Jodie, b.1997 The desire for Gen Zs to stay connected constantly has shaped the way they choose to communicate. For Gen Z, communication is fluid and continual, with online communication [...]

By | 2018-01-29T16:05:30+00:00 December 7th, 2017|Blog|0 Comments