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Claire Madden on The Today Show Channel 9: Australian Cities Compared

Claire Madden recently chatted to Jayne and Charles on Channel 9's Today Show about how various Australian cities rate on a range of indicators. A new tool launched by the Federal government, the National Cities Performance Framework, allows us to see data from Australia's 21 largest cities (plus Western Sydney). With this data, we are able to compare cities on a number of indicators including jobs and skills, housing and infrastructure, liveability and innovation and planning. It's hoped that this tool will better equip government, industry and communities to improve our cities. So what can we see from the data?   Sydney has the worst traffic The data confirmed what Sydneysiders know too well - peak hour traffic in Sydney adds 68% to the duration of a car trip, and just 58% of Sydneysiders can drive to work within half an hour. This is the nation's worst score, followed by Melbourne, where peak hour adds 57% to commuters' travel times. Toowoomba has the highest obesity rate, Perth the lowest The highest obesity rates were recorded in Toowoomba at 36.3%, with the lowest rates found in Perth, at 23%. Given the impact obesity can have on a person's quality of life, other health outcomes, as well as the strain it puts on public health systems, hopefully this tool will motivate decision-makers learn from cities like Perth about how certain characteristics of a city might help to lower obesity rates. Sydney and Melbourne lead the way in life expectancy Perhaps to make up for the time spent in traffic, the good news for Sydney and Melbourne residents is that they have the highest life expectancy which is 83.7 at birth. This is [...]

By | 2017-12-22T11:30:33+11:00 December 19th, 2017|Blog, Uncategorized|0 Comments

CommBank Connected Future Report | Claire Madden

Is the Aussie Property Dream Still a Reality? As a demographer and social researcher, Claire Madden was commissioned by The Commonwealth Bank of Australia to author the CommBank Connected Future Report. The research measured Australian's optimism across a range of areas; including if Australian businesses are ready to face the future, if our kids' have the skills they will need for tomorrow, and if the Australian property dream is still alive and well. The report revealed that although traditional life markers such as the age people are getting married and having children have been delayed over the last few decades, the average age of a first home buyer has remained relatively consistent for the last two decades, hovering at 32 years of age. Whilst 48% of Aussie's believe that the Australian property dream is still a reality, for others it is clearly being redefined. Whilst the Baby Boomers were looking for the quarter acre block with a stand-alone home, as Gen Y are entering the property market, it is likely to be smaller block sizes and an increase in units and apartments. However the report shows that the Aussie dream remains high on the aspiration list, with today's property buyers overcoming obstacles and responding to new realities to find a way to keep the re-defined dream alive. As a demographer, Claire is commissioned by some of Australia’s largest companies and leading brands to interpret the changing landscape and communicate the implications for business and society.  To get in touch, or to invite Claire to speak at your upcoming event or conference, please get in touch or email info@clairemadden.com. 

By | 2017-09-28T02:42:09+11:00 June 19th, 2017|Blog, Uncategorized|0 Comments