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Claire Madden is a social researcher, keynote speaker and media commentator interpreting social trends and implications of generational change.

As a social researcher, Claire is widely regarded as a leading voice on multi-generational engagement and emerging social trends by corporations, the media and the wider community.

As a demographer, Claire is commissioned by some of Australia’s largest companies and leading brands to interpret the changing landscape and communicate the implications for business and society.

As a keynote speaker, Claire is highly regarded for her dynamic and engaging research-based presentations that equip leaders, managers and educators to effectively build teams, engage generations and respond to change.

HELLO GEN Z: Engaging the Generation of Post-Millennials

The new book from Claire Madden, Australia’s foremost researcher in generational engagement.

“This book has just given Gen Z a voice that carries across the generations.” – Bernard Salt


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“Claire’s presentation connected with people, it drew laughter from those attending, it highlighted some very important changes that are taking place…”
Griffith University
“Impressed… very focused and to the point”
“People were informed, entertained and impressed”
Bega Valley Shire Council
“Awesome, engaging, excellent, challenging”
“informative and thought provoking… thank you for facilitating such a successful program”
Strata Community Australia
“Very informative, very relevant, Claire was highly engaging, lots of things to think about, and apply into our teaching as educators”
St Patrick's College Campbelltown
“Fantastic. It was the best thing in our professional development week”
St Patrick's College Campbelltown
“Claire’s presentation was professional, engaging and created much discussion amongst the audience…”
Ballarat and District Kindergarten Teachers' Association
“Relevant, current and very informative. Great presentation.”
Yarra Valley Grammar School
“Engaging and insightful.”
Fintona Girls' School
“Professional, succinct, to-the-point presentation… very well received.”
CMA Conference
“Vibrant, exciting, relevant, informative, energetic, personable and from the feedback we have received, one of the best presenters our attendees have ever seen.”
Awards Victoria
“Claire’s ability to communicate the factual data in an engaging and interactive way was tremendous.”
Mentone Grammar
“Thank you for your great presentation …the delegates were “blown away” by the information and I’ve had many positive comments…”
Girl Guides Victoria
“Claire’s presentation was informative and entertaining. The staff responded very well to the session…”
“Claire was brilliant! Thank you!!”
Duke of Edinburgh's Award
“We received lots of positive feedback about Claire’s presentation on the day… it was great to have such an interactive and engaging presenter on board to present new and interesting content.”
University of Adelaide
“They loved Claire’s session! Some people thought that it was the highlight of their course.”
Arrow Leadership
“The audience was engaged… Claire certainly stirred their minds with ideas they were able to apply, and that was the aim!”
“Claire was excellent! She was warm in her presentation and full of useful information – it was very well received!
…It was exactly what we were after.”
SU Queensland
“Clear, concise and entertaining… Very well prepared”
“Claire’s presentation was engaging and informative, filled with great detail and insights”
Claire’s explanation of the thought processes and language of Gen Z and Gen Alpha had everyone in fits of laughter, but seriously considering the implications on the changing nature of the workplace.
Professional, engaging, fun and very interesting. Very well received by faculty and students.
Claire presented as highly knowledgeable, confident and articulate. All of the participants have provided feedback saying her presentation was outstanding, she was thorough with her knowledge and her delivery was fun and engaging.
School Social Work Conference
Very positive feedback about your presentation and the way you linked it into the theme of the night.
Habitat for Humanity
“Your delivery of this topic was extremely well received”


generation z infographic claire madden 2017 image