The voice on social change, employee engagement, & Generation Z.
Dr. Claire Madden is a leading voice internationally on Generation Z. As an author, social researcher, keynote speaker and media commentator, Claire is in high demand as an expert in interpreting social trends, demographics and implications of generational change. Claire’s PhD research focused on understanding the factors in organisational culture that activate the motivation of Gen Z at work.
Claire is highly regarded for her dynamic and engaging presentations where she translates robust, research-based content into strategic applications for educators, managers and business leaders. Claire is commissioned by some of the nation’s largest companies and leading brands to interpret the changing landscape and communicate the implications for business and society.
“Claire, thanks again for that epic presentation. I had so many comments from the team about how much they got out of your easy-to-digest pointers”
— Yo-CHI
“The feedback has been excellent. We look forward to working with you again in the future. ”
— NEWSCORP
“Vibrant, exciting, relevant, informative, energetic, personable and from the feedback we have received,
one of the best presenters our attendees have ever seen.”
— AWARDS VICTORIA
“You ranked by far the highest of our speakers and you hit the mark. Anecdotally I also got a huge amount of positive feedback. It definitely got us thinking a lot as a group about how we work with Gen Z.
— NEW ZEALAND NORMAL & MODEL SCHOOLS CONFERENCE
Claire’s Keynote & Workshop Topics
Engaging Generation Z
Behind the screens of the emerging cohort of students, customers and employees
For Generation Z (born 1995-2009), a world of Wi-Fi is the only one they have ever known. Digital is their default, Siri is their personal assistant and with over 6 billion Google searches every day, access to any piece of information is only ever seconds away. They are digital linguists, social networkers, global collaborators and sensory engagers.
In this session, Claire will unpack key characteristics of this emerging generation, and equip you with keys to better understand, engage and work with the generation who are the most formally educated, technologically literate and globally networked generation in history.
Creating a Culture of Optimal Performers
Shape your organisational culture to unlock the intrinsic motivation of employees
A motivated workforce is a competitive advantage and strategic asset in any organisation. Investing in our workplace culture and understanding the factors that activate the intrinsic motivation of staff across the generations can lead to higher retention, improved productivity and better business outcomes.
Claire’s PhD research led to the development of an ‘Optimal Performance Matrix’ and in this session Claire will unpack how to prioritise key aspects of workplace culture to cultivate an environment of optimal performers.
Lead, Manage & Engage Generations
Creating an engaging culture, building multigenerational teams
In a world of online networks and communities, increased mobility and constant transitions, creating a vibrant, dynamic and engaging workplace culture is key in attracting, engaging and retaining top talent.
From embracing a culture of collaborative innovation through to creating ownership around a shared purpose and vision, in this session Claire will provide keys to facilitating greater engagement across multigenerational teams.
Educating Screenagers
Gen Z as learners & pedagogical implications for educational sector
The rapid acceleration of advances in technology and the increased integration of digital devices into our lives has demanded that pedagogical approaches adapt and change to facilitate most effective learning for Gen Z, the Screenagers. Educators are at the forefront of needing to respond to the changes as the emerging generations redefine working, learning and community.
This session will deliver insights from the latest research on Gen Z. Claire’s session will also unpack implications for the education sector, from flipped learning to virtual libraries and connected classrooms.
The Future of Work
Leveraging opportunity and innovation amidst disruption, preparing teams for the future of work
Workers of the future will need to be lifelong learners, be agile and adaptive to changing job roles and tasks with increased automation, and be responsive to new markets.
Emerging generations will not be thinking ‘job for life’ - they will be thinking about job mobility rather than job security as they will need to continue to adapt to the changing external environment. They will be looking to gain transferable skills that they can continue to build on as their career develops.
In this session, Claire will unpack how you can position your organisation and teams for the future of work.
A Demographic Snapshot
Demographic, social and generational realities transforming the business landscape
Demographic realities, including a growing and ageing population, changing household types and cultural and generational diversity impact our society, economy and workforce in multiple ways.
With the increased densification of our cities, not only are household structures changing, but lifestyle patterns and the building of communities is being redefined. With six generations in our communities, business leaders need to engage the Builders through to the Baby Boomers, Gen X, Gen Y, Gen Z and Gen Alpha.
In this session, Claire will provide a overview of the key mega trends which are shaping our society, and highlight the impact on your sector and workforce.