Gen Z Online Masterclass
I am finding one of the most refreshing things to do in this season is to take time to immerse myself in learning something new.
After years of researching Generation Z (those born 1995-2009) I put this Generation Z Online Masterclass together (www.genzmasterclass.com). It is a 10 module video based course which gets you across the research in an easy to digest, video format and will give you a comprehensive overview of this emerging generation. It is designed for parents (who are now no doubt spending a lot more time homeschooling their Gen Zs and Gen Alphas), for educators, for business leaders and managers who have Gen Z as staff and customers.
The course covers:
The Generations Defined: Understand where you fit in the generation map, and how the social, technological and world events can shape our worldview as generations
Meet Generation Z: Understand the key characteristics for Gen Z
The 'Why' of Social Media: Scratching your head as to why Gen Z are spending approximately 2.7 hours per day on social media? Why a quarter of our Gen Zs say they are constantly connected to social media? There's more going on behind the screens than we may realise for Gen Z and this explains why it has such a pull for them.
The 'What' of Social Media: Understand popular platforms they use.
Educating Screenagers: Understand how they learn, how we can make the most of education opportunities in this digital age
Leading Gen Z: Leadership has changed for this generation. Gone are the days of hierarchical leadership, for this generation it's all about collaborative leadership. Understand what they're looking for in leaders (whether you be a parent, business leader or teacher this can help you!)
Attract, Engage and Retain: Business leaders, teachers, parents - we all want to get the best out of our Gen Zs and help develop their potential. This will unpack what can help them thrive and how we can attract, retain and develop the best talent.
Now that many of us are working from home, quickly upskilling to become default 'home school parents', adapting to motivating a workforce from afar... understanding what makes Gen Z tick will equip you.
We want to make this course really accessible to everyone so have put a coupon code together for the month of April 2020: Use the coupon code APRIL2020 at the checkout and it will make the whole course available to you for just $95. You can do the course at your own pace and have ongoing access to it.
Don't hesitate to get in touch if we can assist in any way. Email us at info@clairemadden.com with any questions. Have fun getting to know more about Gen Z!