Claire Madden was on the panel for The Drum on the ABC, hosted by Julia Baird, in a thought provoking discussion on the changing needs, expectations, motivations and behaviours of Generation Z.
Joined on the panel by Osman Faruqi from Junkee Media, columnist at The Daily Telegraph Caleb Bond, and economics editor at The Age Peter Martin, Claire spoke about her research project in which she interviewed 100 Gen Zs, aged between eight and 22, to understand their aspirations, strengths and challenges as the first generation whose formative years have been entirely in the new digital age of social media and constant connectivity.
Insights are unpacked further in the book Hello Gen Z by Claire Madden.
Hello Gen Z
Hello Gen Z is the new book from Claire Madden, Australia’s foremost social researcher on generational engagement.
With a foreword by Bernard Salt, this book will help organisations, educators, leaders and parents understand what has shaped this extraordinary group of young people. Order a copy of the book here. Bulk order discounts are also available.
About Claire Madden
Claire Madden (www.clairemadden.com) is a social researcher, keynote speaker and media commentator interpreting social trends and implications of generational change. As a keynote speaker, Claire is highly regarded for her dynamic and engaging presentations where she translates robust, research-based content into strategic applications for educators, managers and business leaders.
To invite Claire to speak at your next event, email email@example.com or call +61 2 8091 4321.